How Wyld Became America's Favorite Gummy

"They found a way to carve through the chaos": The Wyld Story

Every brand says it does things differently. We'd rather let industry professionals and customers say it.

If this is your first time getting to know us, let us introduce ourselves.

It started with a two-burner stove in Sisters, Oregon

Long before Wyld was on shelves across the country, it was Chris, Aaron, and Rene in Sisters, Oregon, working off a two-burner stove. The first batch was packed into cars and delivered door-to-door.

That scrappy, hands-on start is the foundation that keeps Wyld alive. Oregon's cannabis scene runs deep, and Wyld grew up in it — not around it.

Cannabis with intention, not just a vibe

"It's great when you want to chill out and do stuff, but it's really great because it can do a lot of other stuff, too." – Lauren Yoshiko, Industry Writer

That's the thinking behind our approach to targeted effects. Some days you want to focus on what's right in front of you. Some days you want to feel joyous, or out of your head, or like you're chasing that classic, cliché high everyone talks about.

Wyld was built to meet you wherever you're trying to go, with a use application for each state of mind. Here's how we organize our full line of products:

The Relaxing Collection

Featuring best-sellers like Boysenberry 1:1:1, expect to see flavors paired with CBN (Cannabinol) in the Relaxing Collection. Cannabinol is a minor cannabinoid that promotes deep sleep and relaxation, making it a favorite for people looking for that classic evening wind-down.

The Balanced Collection

Customer favorites like Pear 1:1 make up the Balanced Collection. Flavors in this collection are paired with CBG (Cannabigerol) and CBD (Cannabidiol), minor cannabinoids that promote focus, clarity, and a sense of steady, centered calm.

The Uplifting Collection

If you're feeling adventurous, check out some of the Wyld classics, like our first-ever flavor Raspberry in the Uplifting Collection. These energizing flavors are perfect companions for grand adventures or subtle lifts in your day.

Trust, built one box at a time

Before anyone even tastes a gummy, they experience the box. The way it opens. The artwork. The care in how it's packaged.

The Wyld box is a first impression, and it's one of the reasons people say Wyld earned their trust before they took their first bite.

Then there's what's inside: precision. Knowing exactly what you're going to get, every single time. That consistency is what makes Wyld, Wyld.

Want to watch our full brand video? Watch the video and hear it straight from the people who've lived it.

And, for a lot of newer consumers, it's what finally made cannabis feel approachable instead of intimidating. "I just feel comfortable" is a phrase we hear a lot, and it's exactly the reaction we're chasing.

For plenty of people, that trust came through someone else first. A friend, a family member, a recommendation that just clicked. Wyld became "the gummy" through word of mouth from people who'd already found it worked.