Wyld Joins TCA as a Pinnacle Member

Environmental sustainability has always been foundational to Wyld’s approach to doing business. As an internationally accessible THC edibles brand, we believe responsible growth means investing not only in our products—but in the landscapes, communities, and ecosystems that make our work possible.

Through Wyld Works, our environmental and social impact initiative, we focus on conservation, renewable energy adoption, waste reduction, and consumer awareness around sustainable action. We’re proud to take the next step in that journey by joining The Conservation Alliance (TCA) as a Pinnacle Member.

A Milestone for Conservation-Driven Growth

“Wyld is proud to have joined The Conservation Alliance, alongside brands that have inspired our own environmental journey, to generate larger collective impacts for the wild places that we care about and work to protect. Creating a pathway for profits to support environmental conservation efforts on a large scale was my #1 goal in starting Wyld, and I’m confident that TCA’s expertise, advocacy, and intentionality will help us do just that.”

— Aaron Morris, CEO & Founder, Wyld

By deepening our partnership with TCA, Wyld is aligning with organizations that share our belief that business practices and profits can—and should—play a role in protecting public lands and natural resources for future generations.

Supporting Public Lands Through Collective Action

As part of our involvement with The Conservation Alliance, Wyld also joins Brands for Public Lands, a coalition led by TCA that includes more than 130 companies across 28 states. Together, these businesses represent over 62,000 employees and nearly $20 billion in collective revenue working toward a shared goal: protecting access to America’s public lands.

Brands for Public Lands focuses on three key priorities:

Preventing the large-scale sell-off of public lands
Defending National Monuments from legal and political threats
Protecting iconic landscapes from industrial extraction

These efforts ensure outdoor spaces remain accessible, protected, and resilient—benefiting ecosystems and communities alike.

About The Conservation Alliance

The Conservation Alliance brings together businesses and outdoor communities to protect North America’s wild places. Their mission centers on combining funding, advocacy, and expertise to ensure public lands, watersheds, and wildlife corridors remain intact and thriving.

TCA supports a wide range of initiatives, including:

Securing protections for public and private lands
Restoring ecosystems through dam removal and habitat recovery
Elevating Indigenous leadership in conservation
Expanding access and ownership opportunities for marginalized communities
Promoting outdoor recreation economies that strengthen local communities

Their approach aligns closely with Wyld’s vision of sustainability that balances environmental stewardship with economic opportunity.

Wyld’s Ongoing Environmental Commitments

From our earliest days, environmental responsibility has been integral to Wyld’s identity. Initial efforts focused on carbon-neutral manufacturing and renewable resource purchasing. Over time, those commitments expanded into partnerships designed to create measurable, long-term impact.

In early 2025, we brought these initiatives together under Wyld Works, unifying environmental sustainability and social responsibility into a single program guiding how we grow.

Alongside The Conservation Alliance, Wyld Works partners with several conservation-focused organizations, including, but not limited to:

The Freshwater Trust – Supporting data-driven conservation and restoration efforts in critical watersheds such as Oregon’s Sandy River Basin.
Ocean Blue Project – Partnering with Wyld Works and Good Tide to remove plastic pollution from oceans and waterways, contributing to over 350,000 pounds of debris removed since 2022.
Oregon Natural Desert Association (ONDA) – Supporting the protection and restoration of Oregon’s high desert through conservation and restoration initiatives.

Each partnership reflects our commitment to protecting the natural systems that sustain both people and the planet.